The 2024 Ford Bronco RTR has made a bold entrance into the off-road SUV scene, bringing with it a more adventurous and pricier companion, the Ford Bronco RTR ROVR. These new offerings from RTR Vehicles promise to elevate the Bronco’s performance and appeal, staying true to the brand’s “Ready to Rock!” ethos. Let’s dive into what makes these latest models stand out.
The Genesis of RTR Vehicles
Back in 2009, Vaughn Gittin Jr. envisioned creating OEM+ performance packages for Ford vehicles. Fast forward to today, RTR Vehicles has firmly established itself in the off-road SUV market, especially with the sixth-generation Ford Bronco. The inaugural 2021 Ford Bronco RTR set the stage, and now, the 2024 models aim to capture the interest of off-road enthusiasts with enhanced capabilities and style.
Facing the Competition
The Ford Bronco faces stiff competition in the body-on-frame SUV market. Despite its robust design and capabilities, it trails behind the Jeep Wrangler and the aging yet popular Toyota 4Runner. As of the first half of this year, the Wrangler sold over 77,000 units, while the 4Runner secured second place with 66,550 units. The Bronco, with a little over 50,000 units sold, experienced a 14% decline compared to the same period last year.
The 2024 Ford Bronco RTR: Features and Upgrades
In response to these market challenges, Ford has introduced several upgrades and new models to boost the Bronco’s appeal. The 2024 Ford Bronco RTR, available across all trims and body styles, includes:
- RTR Signature Grille with LED lighting and modular center bar
- Graphic options in Tonal Gray, Orange Fury, Grabber Blue, and Hyper Lime
- RTR Molle Accessory Plate
- Two aftermarket wheel options: RTR Tech 6 or RTR Evo 6 in Satin Black or Satin Charcoal
Starting at $9,995, the package can be further customized with:
- RTR Lighting Package for $1,899
- RTR Leather Interior Package for $1,999, offering four seat color options
- RTR Protection Package for $4,100 (+ installation), featuring a rear tire carrier, rear bumper, rock sliders, front bumper end caps, and a tailgate stop
The 2024 Ford Bronco RTR ROVR
For those seeking even more adventure, the Ford Bronco RTR ROVR is the ultimate upgrade. Starting at $18,995, this model includes an extensive list of components and special graphics, all backed by a three-year or 36k-mile warranty. The ROVR package is designed to ensure your Bronco stands out on any terrain.
Conclusion
With the 2024 Ford Bronco RTR and RTR ROVR, RTR Vehicles continues to innovate and push the boundaries of off-road performance. Whether you’re an avid off-roader or simply want a Bronco that turns heads, these new models offer something for everyone. Get ready to rock with the latest from Ford and RTR Vehicles!
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