Say what you will about the Tesla Cybertruck—its futuristic design, workhorse capabilities, or the much-touted bulletproof body—but there’s no denying that this electric truck is the trendiest, flashiest, and most attention-grabbing status symbol right now.
The Hype is Real
The buzz around the Cybertruck has been nothing short of phenomenal since its grand unveiling back in November 2019. It feels like an eternity ago, but recent months have seen a resurgence in interest, especially as the Founders Edition units started rolling out to their new owners. Among these owners are numerous celebrities with millions of fans and followers, creating a recipe for unparalleled success.
A-List Celebrity Owners
Today, the list of famous Cybertruck owners reads like a roll call of Hollywood’s elite. From Jay Z, Pharrell Williams, Justin Bieber to Steve Aoki, Lady Gaga, Katy Perry, and Kim Kardashian, owning a Cybertruck is the surefire way to get noticed in the media.
Jamie Foxx and the Cybertruck Twist
Actor, singer, and businessman Jamie Foxx recently joined this exclusive club, posing with a custom-wrapped Founders Edition Cybertruck. However, there’s a twist: it’s not actually his. Since 2021, Foxx has been the proud owner of BSB—formerly Brown Sugar Bourbon, now Brown Sugar Blend. BSB produces whiskey that Foxx touts as smooth and unforgettable.
Promotional Partnership
Last week, BSB partnered with Pink Dot for an exclusive event, and Pink Dot commissioned a custom wrap for a Cybertruck to mark the occasion. Technically, this means the Cybertruck isn’t Jamie Foxx’s personal ride, though he did take it for a spin, much to the delight of Tesla supporters on social media.
The Wrap: Not Just a Pretty Face
The custom wrap for Foxx’s event wasn’t as creative as some other Cybertruck wraps, which have featured everything from wolf decals to vibrant color combinations. Instead, this wrap was all about branding, turning the latest celebrity status symbol into a promotional vehicle for BSB.
A Magnet for Attention
However, this promotional Cybertruck has already seen its share of drama. Last week, an ice cream Cybertruck was vandalized when a random woman managed to break its supposedly unbreakable glass windows. It seems that where the Cybertruck is concerned, there can indeed be too much attention.
Conclusion
As the Tesla Cybertruck continues to dominate headlines and social media feeds, it cements its place not just as a revolutionary vehicle but as the ultimate celebrity status symbol. Whether it’s a star-studded owner or a high-profile promotional wrap, the Cybertruck’s allure shows no signs of waning.
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