The PC industry is witnessing a remarkable resurgence, with global shipments climbing by 3.1% in Q2 2024, reaching a total of 62.5 million units. This growth marks the second consecutive quarter of increase, signifying a robust recovery and a thriving market.
AI-Enabled PCs: Leading the Charge
A recent report underscores that AI-enabled PCs and laptops have become the focal point of the PC industry. These advanced machines are not just a trend but a significant driver of the market’s recent growth.
Qualcomm and the AI Laptop Boom
The AI laptop boom is gaining momentum, with Qualcomm’s Snapdragon X platform leading the initial wave. This trend is set to accelerate further with the introduction of AMD Ryzen AI 300 and Intel Lunar Lake in the latter part of Q3 2024.
Market Leaders: HP, Dell, and Apple
- HP: Dominated the market with a 21% share in Q2 2024.
- Dell: Secured a 16% market share.
- Apple: Maintained a quieter presence with an 8.5% market share.
AI PCs: The Next Battlefield
As we look forward to the second half of 2024, AI laptops are poised to expand the market significantly. The rise of Windows on Arm AI devices is expected to drive this growth.
William Li, a senior analyst, stated, “H2 2024 will be the battlefield for AI PCs. Vendors are paving the way for the proliferation of AI PCs and the rise of a brand-new technology generation.”
However, Li also noted that the higher selling price of AI PCs means that enterprise (commercial) demand will likely outpace mainstream consumer adoption initially.
India’s Manufacturing Strides and Apple’s Success
In the backdrop of this global tech surge, India is making significant strides in domestic manufacturing, fueled by the production-linked incentive (PLI) scheme. As China and Vietnam face challenges, India is emerging as a crucial player.
Tech giant Apple has notably achieved approximately USD 8 billion in sales in India during the last fiscal year (FY24), marking a nearly 33% year-on-year increase.
A Scuba Diver’s Tale: The Apple Watch Mystery
In a fascinating anecdote, Jared Brick, an avid scuba diver, regularly uses his Apple Watch during dives. However, a year ago, after a dive in the Caribbeans, he noticed his watch was missing from his wrist, adding a personal touch to the tech giant’s narrative.
Conclusion: A New Era of Technology
The resurgence of the PC market and the advent of AI-enabled devices signal a new era of technological advancement. As companies like HP, Dell, and Apple navigate this evolving landscape, consumers and enterprises alike can look forward to a future defined by innovation and cutting-edge technology.
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